Getwinn AI Fashion Campaign
Stripes. Sea. Slow days.
A striped T-shirt becomes a coastal campaign, from the first reference to the final film.
From a product image to a campaign
A change of scene. The same striped shirt.
A slow day in Dahab: beach camps, palm courtyards and time by the water. Simple stripes meet warm stone, turquoise sea and a relaxed pace.
The making of Getwinn AI Fashion Campaign
A product. An idea.
Everything that follows.
Start with the real thing.
Collect the product, character and location references. Build a story around where the outfit belongs.
Original references
Give the story a face.
Then a place.
Create the character reference sheet, define the product details and generate the locations for each scene.
Character & product sheets
The locations
Bring it to life.
Take the selected images into Seedance. Generate the movement, then select the takes that tell the story.
Make it a campaign.
Edit the films for rhythm and flow. Extend the visual direction into carousels and stills, ready for social.
Beyond the film
One story.
More ways to tell it.
Swipe through the finished carousels. Open any frame for a closer look.
By the water
A relaxed silhouette, framed by the coast.
A slower rhythm
Movement, texture and room to breathe.
The stills
Product details and campaign images, made to stand on their own.