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DUDE AI Fashion Campaign

Built for everyday movement.

One outfit. A complete campaign of films, locations and social stories.

Dude reel 1 thumbnail — 01Dude reel 1Watch film ↗

Dude reel 2 thumbnail — 02Dude reel 2Watch film ↗

Dude reel 3 - Studio thumbnail — 03Dude reel 3 - StudioWatch film ↗

From a product image to a campaign

Everyday wear. A world of its own.

A day in DUDE: from home and work to training and the city. Black and white pieces carry the same easy attitude across everyday settings.

The making of DUDE AI Fashion Campaign

A product. An idea.
Everything that follows.

01 / Direction

Start with the real thing.

Collect the product, character and location references. Build a story around where the outfit belongs.

Original references

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Original DUDE black T-shirt product and model reference — 01Original DUDE black T-shirt product and model reference

Original portrait used to develop the campaign character — 02Original portrait used to develop the campaign character

Bedroom reference for the everyday routine story — 03Bedroom reference for the everyday routine story

Gym reference for the campaign location — 04Gym reference for the campaign location

Office reference for the working-day scene — 05Office reference for the working-day scene

Padel court reference for the evening scene — 06Padel court reference for the evening scene

Tree-lined street reference for the campaign — 07Tree-lined street reference for the campaign

02 / Image generation

Give the story a face.
Then a place.

Create the character reference sheet, define the product details and generate the locations for each scene.

Character & product sheets

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DUDE black T-shirt front and back product reference sheet — 01DUDE black T-shirt front and back product reference sheet

Generated character sheet with front, back and portrait views — 02Generated character sheet with front, back and portrait views

The locations

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Generated bedroom with black bedding and warm sunlight — 01Generated bedroom with black bedding and warm sunlight

Generated gym location with black equipment — 02Generated gym location with black equipment

Generated agency office with desks and large windows — 03Generated agency office with desks and large windows

Generated evening padel court and cafe setting — 04Generated evening padel court and cafe setting

Generated leafy city street in warm afternoon light — 05Generated leafy city street in warm afternoon light

03 / Motion

Bring it to life.

Take the selected images into Seedance. Generate the movement, then select the takes that tell the story.

04 / The final edit

Make it a campaign.

Edit the films for rhythm and flow. Extend the visual direction into carousels and stills, ready for social.

Beyond the film

One story.
More ways to tell it.

Swipe through the finished carousels. Open any frame for a closer look.

Citadel / Black

An everyday uniform, in the city.

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Model wearing the black DUDE T-shirt in front of the citadel — 01Model wearing the black DUDE T-shirt in front of the citadel

Rear three-quarter view of the black DUDE T-shirt — 02Rear three-quarter view of the black DUDE T-shirt

Seated portrait in the black DUDE outfit — 03Seated portrait in the black DUDE outfit

Close view of the black DUDE T-shirt back print — 04Close view of the black DUDE T-shirt back print

Model walking in the black DUDE outfit — 05Model walking in the black DUDE outfit

Stairs / White

The same attitude, a different setting.

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Model wearing a white DUDE T-shirt on colorful steps — 01Model wearing a white DUDE T-shirt on colorful steps

Rear view of the white DUDE T-shirt while climbing the steps — 02Rear view of the white DUDE T-shirt while climbing the steps

Seated portrait in a white DUDE T-shirt — 03Seated portrait in a white DUDE T-shirt

Close view of the white DUDE T-shirt back print — 04Close view of the white DUDE T-shirt back print

Model descending the colorful steps in a white DUDE T-shirt — 05Model descending the colorful steps in a white DUDE T-shirt

The stills

Product details and campaign images, made to stand on their own.

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Black DUDE T-shirt hanging against a sculptural stone setting — 01Black DUDE T-shirt hanging against a sculptural stone setting

White DUDE T-shirt flat lay on sunlit stone — 02White DUDE T-shirt flat lay on sunlit stone

03Black DUDE T-shirt chest logo and fabric detail

04White DUDE T-shirt chest logo and cotton detail

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