Aurum Dune
A one-day fragrance sprint built around heat, glass, amber liquid, and desert texture, designed for reels, product posts, and retargeting.
- Duration
- One-day sprint
- Type
- Fragrance
- Year
- 2026
A fragrance sprint shaped by heat and memory.
Aurum Dune needed to look tactile quickly: glass, amber liquid, brushed gold, smoke, sand, and warm interior rituals. The sprint created a world where the bottle feels like it belongs to late sunlight and quiet rooms.
The page separates the campaign into short-form reel placements, finished social visuals, and the reference sheets that hold the visual rules together. It is a one-day system designed to feel like a complete fragrance launch, not a random set of product shots.
Reel section
Short-form reels give the sprint a motion layer, built to work beside the social posts for launches, stories, and remarketing.
Sprint workflow
The project is structured like a small launch system: story first, video rhythm second, static campaign assets third.
World
Built the campaign around desert heat, amber depth, and glass texture so the product has a sensory memory.
Posts
Created feed-ready product frames for launch, detail, lifestyle, and retargeting.
Motion path
Mapped two reel slots that can move from sand and smoke into the final bottle reveal.
Designs and posts
These are the assets that make the sprint feel complete: product proof, mood, details, and remarketing variations.
Reference and storyboards
The process sheets keep the sprint grounded, so future motion edits can follow the same visual rules.