Auris

A one-day product sprint for a copper-and-black audio wearable, turning industrial design into everyday productivity scenes and short-form launch assets.

Duration: One-day sprint
Type: Audio wearable
Year: 2026

Auris copper and black audio wearable standing on a dark pedestal

A premium audio launch made to feel useful, not loud.

Auris had a refined product shape that needed a clear daily-use story. The sprint leaned into quiet desks, coffee moments, black materials, and copper highlights to make the product feel like part of a focused work ritual.

The output covers the core campaign logic: product hero, close details, desk scenarios, reference direction, and two short-form reel placements. It is built to make the wearable feel premium without turning it into generic tech advertising.

Product positioning AI product visuals Reel concepts Social post set Remarketing direction

Reel section

Short-form reels give the sprint a motion layer, built to work beside the social posts for launches, stories, and remarketing.

Apex product reveal Watch reel

Desk-to-focus cut Watch reel

Sprint workflow

The project is structured like a small launch system: story first, video rhythm second, static campaign assets third.

Positioning

Framed the product around lightness, focus, and daily use instead of feature overload.

Scene system

Built visual contexts that place Auris around laptops, notebooks, coffee, and quiet work surfaces.

Launch assets

Prepared a compact campaign kit with hero posts, close-up detail, and reel-ready storyboards.

Designs and posts

These are the assets that make the sprint feel complete: product proof, mood, details, and remarketing variations.

Auris open-ear audio wearable floating on a white studio background — Clean hero asset for product recognition.

Close-up of the Auris audio wearable with copper loop and black body — Material and detail crop.

Auris audio wearable standing on a dark pedestal with warm spotlight — Premium hero frame.

Auris wearable placed near a laptop, notebook, phone, and plant on a desk — Everyday productivity context.

Auris wearable beside coffee and desk objects in warm cafe lighting — Lifestyle remarketing frame.

Auris wearable placed near a laptop and black notebook on a bright desk — Light desk variant for feed contrast.

A pair of Auris audio wearables on dark fabric — Pairing and product set detail.

Auris Apex technical poster with product angles and specifications — Product information post.

Reference and storyboards

The process sheets keep the sprint grounded, so future motion edits can follow the same visual rules.

Auris reference sheet with product angles, color palette, and launch materials — Reference sheet

Auris storyboard with abstract light trails and product reveal frames — Storyboard one