Cinematic Cloth Brand AI Reel
A cinematic AI fashion reel for Pokoloco's The Road Less Traveled campaign.
Project breakdown
A cinematic brand reel designed to show the scarf through visual storytelling. This project blends video editing and AI-assisted workflows to create a high-retention, emotionally driven advertisement for the Pokoloco clothing brand.
PROCESS
1. Concept Development
The project started with visual research, exploring references from Pinterest alongside the brand's existing website and assets. The goal was to build a cohesive direction aligned with the brand's identity while elevating it visually.
2. Storyboarding & Visual Development
Each scene was translated into structured visual frames using AI image generation, guided by curated references. This allowed for rapid exploration of composition, lighting, and overall mood before moving into animation.
3. Animation (Frame-to-Video Workflow)
The generated frames were brought to life using Kling and Veo 3 frame-to-video techniques, introducing subtle motion while maintaining a clean, cinematic look and visual consistency across all scenes.
4. Editing & Final Composition
The final video was assembled and refined using Adobe Premiere Pro and Adobe After Effects.
This stage focused on pacing, transitions, and overall visual rhythm to ensure a polished and engaging final result.
Generated campaign visuals
