Barber Castle - Nawar Fawaneso

An AI-produced Eid campaign developed from song concept and storyboard through final compositing and delivery.

Project breakdown

2026 AI Production, Creative Direction, Video Editing, Motion Design

01. Sound and Lyric Development

I started in Suno with a song inspired by the Arabic track "Halawet El Bdayat - New Administrative Capital," then adapted the lyrics to fit Barber Castle and the Eid campaign.

02. Storyboard and Shot Planning

I created a rough storyboard and shot sequence to establish the direction, pacing, and exact frames needed before generation.

03. Image Generation

I used the available client, location, and brand references as the visual foundation, then generated each planned frame individually with GPT 2.0.

Source references

These were the starting materials used to guide the people, location, branding, and overall visual continuity.

Source reference of the campaign subject standing beside a vehicleSource video frame of a Barber Castle barber cutting a client's hairSource video frame of a Barber Castle barber facing the cameraSource video frame of a Barber Castle barber working beside a clientDaytime source reference of the Barber Castle storefrontNight source reference of the illuminated Barber Castle storefrontBarber Castle gold scissors and castle logo referenceSource reference of empty styling chairs inside Barber CastleSource reference of a Barber Castle mirror and styling stationSource reference of the Barber Castle interior logo wallWide source reference of the Barber Castle salon interiorAlternate source reference of the salon interior and waiting areaPortrait reference used to guide the campaign subject's appearance

04. Animation and Lip Sync

I turned the generated frames into video and built the lip-sync performance through a mixed workflow using Seedance 2.0, Omni Flash, and DreamFace.

05. Final Compositing

I completed the final edit, compositing, timing, and music synchronization in Adobe Premiere Pro.

Generated campaign visuals

Generated campaign frame of a man seated inside the Eid-decorated Barber Castle salonGenerated campaign frame of a man playing guitar inside Barber CastleGenerated campaign frame of a Barber Castle barber presenting a finished haircut with a mirrorGenerated campaign portrait of a Barber Castle barber holding clippersGenerated campaign frame of a group walking outside the Eid-decorated Barber Castle storefrontGenerated campaign frame of a Barber Castle barber styling a client's hairGenerated group portrait outside Barber Castle during the Eid campaignGenerated Barber Castle team portrait outside the salon at golden hourGenerated group portrait beneath the illuminated Barber Castle storefront signAnimated Barber Castle campaign characters walking through a lantern-lit streetBarber Castle men's salon storefront illuminated at nightAnimated campaign characters gathered outside Barber Castle men's salon
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